Facebook Ads That Work Type A Session Notes
Trying a little live blogging during the Type A Parent Conference.
Here are my notes from Sarah Pinnix's session "Beyond the Boost - Facebook Ads That Work."
Summary:
- Ask yourself WHY you're advertising on Facebook
- Set multiple ad sets for each campaign
- Write out your ads and campaigns before you begin
- Do NOT use the boost button! Do Ad campaign instead
- Ad campaigns gives you multiple objectives
- Quality engagement is more important than likes
- Lead ad allows one-click email newsletter subscription
- Target a specific audience
- Calculate your preferred ROI before you start
Here's a pdf of my notes from Beyond the Boost - Facebook Ads That Work.
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