Facebook Ads That Work Type A Session Notes

Trying a little live blogging during the Type A Parent Conference.

Here are my notes from Sarah Pinnix’s session “Beyond the Boost – Facebook Ads That Work.”

Summary:

Ask yourself WHY you’re advertising on Facebook
Set multiple ad sets for each campaign
Write out your ads and campaigns before you begin
Do NOT use the boost button! Do Ad campaign instead
Ad campaigns gives you multiple objectives
Quality engagement is more important than likes
Lead ad allows one-click email newsletter subscription
Target a specific audience
Calculate your preferred ROI before you start

Here’s a pdf of my notes from Beyond the Boost – Facebook Ads That Work.

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